What starts with one person quietly farming Aura can apparently end with an entire crowd watching your every move.
Brazilian developer Giant Warrior Studio has announced Keep Farming Aura, a new active 3D incremental game built around one simple idea: turn attention into power and keep pushing the numbers higher.
The game takes the internet idea of “Aura” and turns it into a full progression system, with players beginning almost completely unnoticed before gradually attracting bigger crowds, unlocking upgrades, showing off increasingly stylish performances and challenging rivals along the way.
Keep Farming Aura is currently available to wishlist on Steam.
From Nobody to Aura Legend
At the beginning of Keep Farming Aura, there is not much going on.
You are alone, farming Aura and trying to get people to actually notice you.
But as your progression increases, so does the attention around you.
More people begin gathering, the numbers start climbing, and eventually some of those spectators will even join in. What begins as a relatively simple grind slowly turns into something much louder and more ridiculous as your influence grows.
That gradual escalation appears to be a big part of the game’s appeal.
Incremental games are often about watching numbers go up, but Keep Farming Aura wants to make that growth visible within the world itself. Rather than simply looking at another counter increase, the environment around your character becomes busier and more dramatic as your Aura rises.
Farming Aura Is Not Completely Passive
Despite being an incremental game, Keep Farming Aura is not designed around sitting back and watching everything happen automatically.
Progression unlocks active timing moments tied to performances, giving players something more hands-on to engage with while chasing higher numbers.
These performances also become increasingly stylish as you advance, helping turn what begins as a simple routine into something much more theatrical.
Each run gives players another opportunity to push further than before, with both temporary upgrades and permanent progression helping increase the scale of future attempts.
That loop of starting small, improving, restarting and then reaching higher numbers is familiar territory for incremental fans, but the added focus on spectacle could help give Keep Farming Aura its own identity.
More Attention, More Chaos
One of the more interesting ideas behind the game is how attention itself becomes a visible form of progression.
As your influence increases, more people appear around your character and the entire scene begins to evolve.
Eventually, these spectators are not simply standing around watching either, with some joining the action as your popularity grows.
Developer Giant Warrior Studio describes the experience as taking a simple grind and gradually transforming it into an increasingly over-the-top spectacle.
That makes the crowd more than simple background decoration. It becomes a visual representation of just how far you have progressed from those opening moments where nobody cared who you were.
Upgrades That Carry Between Runs
Like many games built around incremental progression, Keep Farming Aura will feature a combination of upgrades earned during individual runs alongside permanent systems that continue pushing progression forward over time.
The goal is to continually reach higher numbers with each new attempt.
Players will also be able to customise their character, unlock badges and collect different items as they continue building their Aura.
Those additional systems should give players objectives beyond simply watching one number become increasingly absurd, especially for anyone who enjoys chasing unlockables and completion goals alongside the main progression loop.
Twitch Chat Can Join the Show
For streamers, Keep Farming Aura is also being built with Twitch integration.
Viewers will be able to become part of the in-game scene, with their names and messages appearing inside the game while the streamer plays.
It is a feature that feels particularly well suited to the game’s whole concept.
If Keep Farming Aura is about attracting attention and building a crowd around yourself, having your actual Twitch viewers begin appearing within that crowd could create some genuinely funny moments during streams.
It also gives audiences a direct connection to what is happening on screen without completely interrupting the core progression.
For content creators looking for games where chat can become part of the experience, this could end up being one of the more interesting parts of the package.
Rivals Are Coming for Your Aura
It will not all be about casually showing off either.
Giant Warrior Studio has confirmed that rival challenges are planned as part of the wider progression system.
Exactly how these encounters will work has not yet been fully detailed, but they will apparently provide opportunities to put your upgrades and overall progression to the test.
That could give the game some much-needed milestones between longer periods of farming, especially if rivals require players to think more carefully about their upgrades or timing rather than simply relying on increasingly large numbers.
Turning Internet Culture Into a Game
Speaking about the project, Giant Warrior Studio founder and programmer Murilo Costa explained that the team wanted to take something already recognisable within internet culture and turn it into a progression system that could stand on its own.
The concept is certainly strange enough to work.
There is something inherently funny about taking the idea of having “Aura” and treating it like a measurable resource that can be farmed, upgraded and eventually used to build an entire crowd of followers around yourself.
Rather than attempting to tell an overly serious story around the concept, Keep Farming Aura appears happy to lean into the absurdity and simply see how far the spectacle can grow.
Keep Farming
Keep Farming Aura has a straightforward premise, but sometimes that is exactly what works best for incremental games.
Start with almost nothing, make the number bigger, unlock something new and repeat until the entire screen looks completely different from where you began.
Add active timing mechanics, customisation, collectables, Twitch integration and rival challenges into that loop, and Giant Warrior Studio could have something that works particularly well for both casual players and streamers.
There is currently no confirmed release date for Keep Farming Aura, but the game can now be wishlisted on Steam.
And if farming Aura is already part of internet culture, turning it into an actual progression system feels like the natural next step.
Owner of Indie Critical. I’m passionate about highlighting independent voices in film, games, and culture. I focus on honest, thoughtful reviews and love helping great indie projects get the recognition they deserve. When I’m not writing or editing, I’m probably diving into the latest hidden gem or discovering the next big thing in the indie scene.
Written by
Lewis Langton
